Social media, design, and live event production for teams, leagues, and fans across Europe.

As a creative producer, graphic designer, and social media manager specialized in sports, I strive to create standout content and set new standards across the European sports world.

Based in Hamburg, I’ve been part of the European League of Football since its founding in 2021 and previously led media operations for the Hamburg Sea Devils. With both the league and the team, I built and expanded media structures from scratch, growing the ELF’s channels from zero to over 410,000 followers across Instagram, Facebook, Twitter, TikTok, and YouTube, and establishing the Sea Devils’ digital identity as one of the league’s most recognizable teams.

I lead the social media strategy and content production, creating campaigns, graphics, videos, and live game coverage to engage fans and stakeholders in real time. Beyond digital, my expertise extends to live event production: I produced and directed the 2024 & 2025 ELF Championship Game live-show in front of 40,000 fans and a worldwide broadcast audience, coordinating over 200 performers and crew as show caller. I also created and ran a bi-weekly live web show (~50 episodes per season), managing everything from concept and overlays to streaming and execution.

As one of the earliest employees of the ELF and a lifelong American Football enthusiast, I’m deeply rooted in the European football community and know what it takes to grow a niche sport. At the same time, my passion extends beyond football—to cheerleading, basketball, (real) football and many more.

I’m proud to have turned my passion into my profession, combining creativity, design, social media, and event production to deliver innovative content and unforgettable fan experiences.